Learn how to take your tech to market
BDO, one of the world’s leading accounting and business consulting firms invites you to join the tech marketing course, where you can learn how to create a winning penetration strategy, position your product, and plan your marketing strategy.
Your starting point for growth
Our expert lecturers will provide you with professional backgrounds and practical tools around market penetration & marketing growth strategies. We seek to expose B2B tech entrepreneurs and marketers to frameworks and best practices by combining hands-on exercises, expert lectures, and real-life case studies.
What you will learn:
The course combines theory, case studies and tools required to successfully take B2B tech products to market. As part of the course, we will host a series of industry veterans and marketing executives
who will share their perspective and experience.
The following topics will be covered in the course:
Positioning, category & market selection.
Identifying the right buyers and their purchase drivers.
Value proposition development, messaging, and branding.
GTM - Channels, partners & pricing.
Marketing planning, analytics, and operations.
Customer success & retention.
Marketing’s role in securing investments.