ראיון עם צביקה ליברמן - 2009

ראיון עם צביקה ליברמן - 2009

Textileandfashion/ אגף טקסטיל/נתונים על הענף


Zvika Liberman: Born in in 1949 in Tel Aviv, Israel. Mr. Lieberman started is career in the fashion and textile sector 1972. for 10 years he managed c&a buying office in Israel, mainly in the garment and apparel  field. For the next ten years he was the marketing manager of "Lodzia", a manufacturing firm which concentrated in development [production and marketing of apparel items such as underwear, socks and ready to wear garments .For three years   was the marketing manager of "Argaman dying and Finishing". for 10 years he managed "Timberland" buying office in Israel, mainly in the garment and apparel  field.
In the last 10 years he is the managing dirctor of Textile and Fashion Industries Association in the Manufacturers association of Israel.



  1. + 2.  The Textile and Fashion Industries Association numbers around 140 companies, employing thousands of workers.

    The Association comprises secondary sections in various fields, including: dyeing, military/security textiles, domestic textiles, swimwear, underwear, apparel and raw materials.

    The Directorate of the Association determines its overall policy and methods of dealing with macro-branch issues, as well as handling ongoing problems relating to the branch as a whole and to individual plants, vis-a-vis the Ministry of Trade, Industry and Labor, the Ministry of Finance, Customs Authorities, Ministry of Defense, the Police Force and other relevant bodies.

    Representatives from the Association’s management meet with captains of the economy, with the media and others who are likely to influence and to assist in dealing with problems facing the sector.

    Directors are elected by the MAI General Assembly, and the Association’s chairman is an active member of the MAI Presidium. The present chairman of the Association is Mr. Ramzi Gabai, Managing Director of Ofis Textile Ltd.

    Elected member industrialists participate in the meetings of the MAI Executive Committee and various other committees (foreign trade, economics, labor, etc.), where they represent the sector’s interests. Secondary sections of the association meet from time to time to discuss current issues.

    The Association’s director and his staff, who are in constant touch with the factories and relevant authorities, put policy and management decisions into practice. Members of the staff visitfactories in order to learn at first hand about individual and overall problems, with the aim of solving problems in the framework of offered services.








  1. Since most FDI's in Israel comes from the US, and only a small amount comes from the EU, and therefore the textile sector is less affected from the initiation of the business dialog.


  1. The treaty has proven its worth to Israel, Jordan and Egypt, boosting Israeli exports to Jordan as well as Jordanian exports to the US.
  2. Israeli export to Jordan was up 10% compared to the same period last year. Total value of goods exported was US$110 million. Most of the exports are raw materials shipped to the QIZ production facilities in Jordan.


Egyptian QIZs are a tremendous success, as confirmed by the surge in US apparel imports from this country and the sharp increase in Israeli exports of materials required in rules of origin, our Special Envoy to Cairo reports. Turkish groups are now planning to invest in Egypt in order to take full advantage of duty-free access on US market and very low labor costs.

Israel has qualified industrial zone (QIZ) treaties with both countries, under which jointly manufactured products are exported duty-free to the US. The QIZ is a tool to promote peace and stimulate the Jordanian & Egyptian economies.


The Qualified Industrial Zone is an area that has been specified as such by the US Government, and designated by local authorities as an enclave where merchandise may enter the US Market without payment of duty or excise taxes, and without the requirement of any reciprocal benefit

Under the QIZ agreement, Jordanian companies can export to the US duty- free, provided that 35% of the product shipped to the USA is jointly Jordanian and Israeli, and that the Israeli component constitutes at least 8% of the exported value.  


The QIZ represents an unprecedented opportunity to gain duty-free and quota free access to the US Market, the world’s largest and most affluent consumer market.




Israel’s high-tech prowess has “woven” its way into the textile industry as well. Israel has a reputation as a textile innovator because of its ability to develop great materials. In fact, Israeli marathoners at the 2008 Olympic Games sported Tefron’s EFP (engineered for performance) activewear. pioneering seamless construction and ultrasonic bonding techniques marked major innovations in intimate apparel because they eliminated the need for conventional sewing and delivered garments with an exceptionally smooth and comfortable fit. Israel is one of the largest manufacturers of seamless worldwide, especially in sportswear.

There is cooperation between the high-tech industry and the textile and apparel industry. Equipment invented by electronics leaders is used to scan fabrics before they are packed — a very sophisticated QA tool that provides accurate results. A digital printer from Scitex capable of printing on textiles will reduce the cost of screen printing.  


b.      Made from 100% recycled Post Consumer Material. With its, cool, trendy design you’d never believe that the fabric and the lining of this EcoGir™  jacket is made from 100% recyclable material originally created from discarded PET bottles. Garments made from recycled Post Consumer Material save more energy compared to manufacturing of virgin fiber, help divert waste from landfills and reduce amounts solid waste. Reduced carbon footprint It is estimated that nearly 30 recycled plastic bottles are used to build up an EcoGir™ Recycled suit. The development of this suit was to aim at a product that maximizes product quality while reducing carbon footprint. This will impact the environment significantly, as it also reduces the CO2 emissions.


c.        Kata 3N1-10 3in1 Sling Backpack - The 3N1-10 sling backpack features a unique TST RIB structural protection for A D/SLR with mid-range zoom lens attached as well as 1-2 lenses, flash + personal gear.  This unique bag provides ultimate freedom and allows for three carrying options in one while morphing from sling to backpack and back again fast and easy by use of its quick release buckles.
In sling position, the bag easily swings around from back to front to achieve quick draw access to your main camera and backup lenses as well as fast and easy changing of lenses. In backpack position and "X" position you can comfortably carry your equipment for long distance walking when needed. The included chest belt and balancing hip strap helps take the load of your heavy equipment off your shoulders. Arrange your equipment in the bottom main compartment of the pack taking full advantage of the modular dividers to custom fit the bag to your exact equipment.
The large top compartment will hold personal gear or additional gear, and the internal pockets and mp3 player pouch will allow you to organize your personal effects as efficiently as your photographic gear.
Two external pockets allow quick zippered access to accessories without opening the main compartments.
The included rain cover folds neatly away into an integrated pocket and can be hung out to dry on the small buckle next to the handle, or tucked away for storage in one of the pockets.

d.      ThermogreenTM , product is a flat heater which belongs to a line of products that make use of the innovative heating technology - ThermogreenTM. The heater is light, safe, and economical in its electricity consumption and radiates heat using FIR (Far Infrared) technology. It encompasses several design principles of a new, iconic look that fits an innovative product in the domestic heating field; a friendly, non-intimidating appearance; and the use of different colors and textures; all these combine to create the thinnest lightest heater possible





  1. Since Israeli textile and apparel Industry is based on Development,  Innovation and design, it is scarcely affected by the fluctations in the prices of raw materials such as cotton.



  1. Israel's textile industry is currently facing its most difficult period in its history. Long standing textile plants are closing down, experienced and qualified employees from the industry are finding themselves without work, and, due to the fact that most of the products produced by the domestic factories are earmarked for export, the low dollar/shekel exchange rate is exacerbating the decline of the financial stability of industry.
    Despite this, we believe this is the time to strengthen Israel traditional industry and to strive to realize its inherent relative advantages which are largely based on its creative, experienced, skilled innovative and diligent human resources. He is a strong advocate of the belief that unwavering determination as well as responsible and wise economic policies is the key to success.


  1. Technology Makes the Difference Israeli fashion and textile companies benefit from Israel’s standing as an international center of high-tech innovation. They have taken advantage of the latest developments in advanced textile equipment. Sometimes, to meet a specific design or overcome a long-standing industry challenge, they develop their own innovative solutions. New, leading-edge ultrasonic bonding equipment that cuts and seals fabric pieces without the need for conventional sewing — known industry-wide as seamless construction — has propelled Israel to the forefront of the intimate apparel industry sector. Sophisticated high-tech equipment is also used in fabric printing, dyeing, and processing, as well as for manufacturing the thinnest nylon threads in the world for use in pantyhose. 
    A Cosmopolitan Sense of Fashion
    Over the years, Israeli manufacturers and designers have developed a knack for identifying and targeting specific niche markets around the world. Many Israeli manufacturers have strong relationships with leading international fashion retailers and mail-order catalog houses. They often produce private label lines developed through joint cooperation.
    Free Trade Agreements Around the World
    Israel is the only country to have free trade agreements with Canada, Eastern Europe, EFTA, the European Union, Mexico, Turkey, and the United States. Opportunities are constantly being explored to add to this group. In addition, both Israel and Jordan benefit from a special QIZ agreement that enables them to jointly manufacture textile and apparel products and market them in the United States duty and quota free.

A Cut Above

Utilizing sophisticated production technology enables Israeli manufacturers to meet the uncompromising standards of Western markets.

Strong product development, the ability to resource quality raw materials, and strict quality control all contribute to the industry’s reputation for reliable quality and on-time delivery.

Designs that Make Their Mark ”Original.” “Creative.” “Trendsetting.” All describe Israel’s fashion and textile apparel industry. Israeli designers have propelled their industry to world renown and acclaim with fashions that are sought by trendsetters around the world.




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